Welcome to FrēSoul!
FreSoul is my heart's work, a cozy spot for all things self-care. From our handmade lush body butters to our soothing candles, every item is crafted to pamper your skin and uplift your spirit.
Where it’s going…
I envision FrēSoul, as more than just skincare; our approach is holistic, considering not only the physical benefits of natural skincare but also the mental and emotional uplift it brings.
Relaunch Evolution: With our relaunch, we're bringing you not just a new name but an evolution of our commitment to mindful, sustainable beauty.
Vision for Transformation: Our vision at FrēSoul is to transform self-care into a powerful act of personal empowerment, nurturing the mind, body, and spirit.
Steadfast Mission: Our mission remains steadfast: to empower you with skincare that celebrates the joy of self-care, crafted with responsibly sourced, natural ingredients.
In every bottle, jar, and bar we create, lies a promise—a promise of purity, integrity, and intention.
How it all began…
Growing up with sensitive skin, eczema, and allergies meant I could only use one type of soap, while my friends enjoyed a variety of fragrances and products. This left me feeling isolated and frustrated. As an adult, I still struggled with skin issues and allergic reactions, which led me to search for a better solution.
That search ended when I discovered a handmade bar of soap made from goat's milk at a local artisan's booth. Inspired by this simple, natural solution, I dove into researching and making my own soap. My kitchen quickly transformed into a buzzing workshop, where my crafting turned into a deep passion for creating skincare products. This passion led to the launch of SeRae Naturals in 2019, which was later changed to TruJoi Essentials.
In 2024, in honor of my late mom who taught me to put my heart into everything I do, I renamed the business FrēSoul Skincare. I am deeply committed to creating natural, soulful products that not only nourish the skin but also nurture the soul.
Journey Together
Whether in person or online your stories and feedback inspire me to keep learning, keep creating, and keep dreaming.
Natural and Responsible
A commitment that ensures our ingredients are as kind to the planet as they are to your skin.
Simple and Pure
Our minimalist approach focuses on the essential ingredients that offer the most benefit to your skin. Simplicity without compromise.
Purpose
Each product is handcrafted not just for its physical benefits but to enrich your daily routine with intentionality and presence.